Next came our bestseller (yet), Shifu Orboot, which won the hearts of children, parents, and educators from more than 60 countries. We designed flashcards and mix-and-match wooden toys that come to life with augmented reality. And that’s when it hit us, what if screen time became more hands-on? It’ll open up unlimited possibilities to merge learning and play. But today, both these elements are centred around screens (mobiles, tablets and laptops). We came to understand that a child’s brain development in the early years is centred around play and entertainment. We also aim to reach out to more countries to make early education accessible to all children around the world.ĭinesh (Advani) and I are both parents. It helps educators, irrespective of their experience and background, to deliver a world-class learning experience to children.Īpart from India, we have spread our wings to countries like Malaysia, Laos, Singapore, Qatar, the UAE, Kuwait and Indonesia. This unique package standardises early education in such a way that a child learning in a state-of-the-art school or even under a tree gets the same learning experience. And that’s how we entered the preschool market and started FlintoClass, which is a comprehensive preschool system that ships everything needed to run a world-class preschool to the subscriber’s doorstep month on month.įlintoClass removes teacher dependency and provides well-researched, ready-to-use learning tools to provide high-quality education to children. This fuelled us to create an opportunity to positively impact children’s early years across different mediums of learning. In a country with a billion population, the rate of penetration of early education is only an abysmal 15 per cent. Parents today waste no chance in grabbing the solution to such problems if it is readily available in the market.
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In addition to the nuclear family set-up where both the parents are working, who don’t have time to engage their children constructively, these parents are also aware of the rise in serious issues concerning children, like addiction to TV and dangerous online games. The word-of-mouth publicity stands as a testimony to how well Flintobox addresses the parenting challenge of engaging a child meaningfully at home. And this helps in word-of-mouth publicity as they recommend Flintobox to other parents who are in need. Higher levels of satisfaction result in parents sticking with Flintobox for a longer time. Beginning with creating boxes for the age group of four-to-eight-year-olds, we have expanded to a wide range of activities, starting from the age of two and going right up to 12 years. We have a team of child psychologists, educational experts, game developers and material engineers who research on age-appropriate learning tools to come up with the best themes that provide the right balance of fun and learning every month.įlintobox has a customer base of five lakh parents across India. This means that every theme and every single activity in it is designed keeping in mind the child’s age, uniqueness and development. All of us had a passion for early learning and quit our jobs at the same time and started Flinto in October 2013.Īt Flinto, it’s always the child first. We have a common first employer: Tata Consultancy Services. Vijay, Shreenidhi SP and I have been friends for more than 10 years now.
This encouraged our team to take the plunge and build Flintobox as a company.
We all loved that idea as we were also young parents facing similar situations and we personally experienced the lack of quality education in India. Vijay bounced off an idea: If there was someone who could professionally curate toys, activities, and books, it would be a huge benefit for parents and could cause a lasting impact on a child’s life. With nuclear families increasing in number, where both the parents go out to work, there’s hardly any time for parents to engage kids meaningfully at home. Vijay found it very difficult to deviate his son from gadgets and keep him meaningfully engaged as he was juggling between a busy schedule and prioritising his son’s developmental needs. In 2013, Vijay (Vijay Babu Gandhi) came to us with a problem that his five-year-old son was spending a disproportionate amount of time in front of screens.
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